Digital Content Strategist

6 days ago

Melbourne, Victoria, Australia Hudson Full time
About the Role

We are seeking a highly skilled Digital Content Coordinator to join our team at Hudson Australia. As a key member of our Communications and Marketing team, you will play a vital role in developing and delivering our content strategy across all platforms.

As the Digital Content Coordinator, you will work closely with our Communications and Marketing Manager, as well as the Communications Lead, Marketing Lead, Digital Specialist, and wider team, to foster a collaborative environment where content aligns with our strategy and resonates with our audience.

Key Responsibilities
  • Content Production: Oversee the creation of high-quality videos, photography, and short and long-form copy, with the versatility to manage the full production process in-house - from concept to publishing - or to collaborate effectively with external specialists as required.
  • Strategy Development: Work with our team to develop relevant strategies across brand, communications, marketing, and event activation, ensuring content is planned in advance to support the overall strategy.
  • Social Media Activation: Collaborate with our team to develop and implement a cohesive digital content strategy across channels.
  • Spontaneous Content Creation: Be ready to capture and share those right-moment-right-time experiences that connect with our community.
  • Asset Management: Organise, maintain and label a library of digital assets (photos, videos, documents) for efficient access and retrieval.
  • Impact Stories: Craft engaging participant stories and impact narratives that connect with our supporters.
  • Collaboration with Ad Partners: Work closely with our marketing leads and external ad agencies to ensure cohesive messaging and visual alignment between organic and paid content.
  • Content Optimisation for Customer Journey: Craft content and calls to action that inspire, engage, and convert participants at every stage of their journey, ensuring a seamless brand experience.
Requirements
  • Preferred Qualifications: Degree or Qualifications in Graphic Design, Communications, Marketing, or a related field.
  • Essential: Graphic design and video editing skills, enabling a multimedia approach to content creation.
  • Preferred: Strong copywriting skills.
  • Experience required: 5+ years in similar roles.
What We Can Offer
  • A competitive salary package reflective of your experience and talent.
  • Salary packaging benefits worth up to $15,900 per year.
  • A dynamic, supportive office environment with perks like team-building activities and weekly volleyball games.
  • The opportunity to make a meaningful impact on mental health, connecting with audiences across Australia and beyond.
  • Free onsite parking.

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