Digital Content Manager

5 days ago

Melbourne, Victoria, Australia Seed Heritage Full time
About the Role

We are seeking a highly skilled and creative Digital Content Manager to join our dynamic team at Seed Heritage and elevate our brand's presence across global platforms.

This is an exciting opportunity for a motivated and dedicated individual to contribute to the development and execution of our digital communication strategy.

Key Responsibilities
  • Plan, schedule, and manage global multi-platform digital content, ensuring consistency and alignment with brand messaging.
  • Oversee digital content schedules, copy, and strategy for the Asia region, adapting content to market needs.
  • Curate and enhance our digital shopping experience to support social commerce goals.
  • Monitor daily digital activity, report insights, tag products, and apply learnings to improve future performance.
  • Stay ahead of emerging digital trends, sharing insights with the team.
  • Lead the communication of digital needs in the creative briefing process, including collaboration with the internal copywriter for social copy.
  • Collaborate with Guest Experience teams to understand customer sentiment and drive engagement.
  • Support community management, fostering a positive and responsive online presence.
  • Develop and execute an “always-on” digital strategy, ensuring consistent engagement and brand visibility.
  • Lead digital strategies for store openings and events, showcasing brand moments and reporting on outcomes.
  • Collaborate on digital partnerships, ensuring seamless execution of campaigns.
About You
  • Previous experience in digital content management, ideally within fashion retail brands.
  • A bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Strong understanding of digital platforms (Instagram, Facebook, TikTok, etc.) and emerging trends.
  • Ability to analyse digital metrics, generate reports, and apply insights to improve content performance.
  • Exceptional organisational and communication skills with a keen attention to detail.
  • Creative mindset with the ability to curate compelling, brand-aligned content.
  • Experience collaborating with influencers and managing community interactions.
  • Proficiency in digital tools and scheduling platforms.
What We Offer
  • Up to 50% off new season Seed Heritage product.
  • Generous discounts across all Brandbank Group Brands including Unison, allkinds, Commonry, kikki.K & FINE-DAY.
  • Supportive team culture and environment.
  • Opportunity to work for an iconic Australian retailer.
  • Employee Referral Program – be rewarded for referring great new people to our team.
  • Health and Wellness initiatives with access to Employee Assistance Program.

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