Digital Content Strategist

2 weeks ago

Melbourne, Victoria, Australia Hudson Australia Full time
{"Key Responsibilities":{"summary":"As a key member of the Hudson Australia team, the Digital Content Coordinator will play a vital role in developing and delivering our content strategy, in collaboration with other team members.","text":"

Develop and elevate our communications across all platforms, from social media and video content to content on our website and app.

Collaborate with our dedicated team and external agencies to ensure our content resonates at every stage of the participant journey, helping drive awareness and engagement with our events and mission.

The Digital Content Coordinator will work closely with the Communications and Marketing Manager, as well as the Communications Lead, Marketing Lead, Digital Specialist, and wider team, plus external agencies where required, to foster a collaborative environment where content aligns with our strategy and resonates with our audience.

","items":["Content Production: Oversee the creation of high-quality videos, photography, and short and long-form copy, with the versatility to manage the full production process in-house - from concept to publishing - or to collaborate effectively with external specialists as required.","Strategy Development: Work with Hudson Australia team to develop relevant strategies across brand, communications, marketing, and event activation, ensuring content is planned in advance to support the overall strategy.","Social Media Activation: Collaborate with Hudson Australia team to develop and implement a cohesive digital content strategy across channels.","Spontaneous Content Creation: You know that some of the most impactful content arises from unplanned moments. Be ready to capture and share those right-moment-right-time experiences that connect with our community.","Asset Management: Organise, maintain and label a library of digital assets (photos, videos, documents) for efficient access and retrieval.","Impact Stories: Craft engaging participant stories and impact narratives that connect with our supporters.","Collaboration with Ad Partners: Work closely with our marketing leads and external ad agencies to ensure cohesive messaging and visual alignment between organic and paid content.","Content Optimisation for Customer Journey: Craft content and calls to action that inspire, engage, and convert participants at every stage of their journey, ensuring a seamless brand experience."]"}

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