Portfolio Leader

7 hours ago

Melbourne, Victoria, Australia beBeeBrand Full time $90,000 - $130,000
Brand Manager Job Description

As a Brand Manager, you will be responsible for driving the performance and brand management of our portfolio through effective marketing calendar activation. You will apply brand positioning across campaigns, innovation, and communications, contributing to the development of brand strategy documents (annual plans, comms frameworks). Your role will also involve leading product development from concept to launch, including business plans, stakeholder management, and Stage & Gate delivery.

Key Responsibilities:

  • Support performance and brand management of the portfolio through marketing calendar activation.
  • Apply brand positioning across campaigns, innovation, and communications.
  • Contribute to brand strategy documents (annual plans, comms frameworks).
  • Lead product development from concept to launch, including business plans, stakeholder management, and Stage & Gate delivery.
  • Manage portfolio performance, lifecycle, and EPD projects.
  • Lead small to medium campaigns end-to-end, from brief to execution.
  • Partner with internal teams and agencies to ensure campaign integration across all touchpoints.
  • Analyse data to generate insights and strategy.
  • Lead strategy development for select segments, sharing insights in key forums.
  • Mentor interns/ABMs or support new starters.

Required Skills and Qualifications:

The ideal candidate will have 2+ years brand management experience in consumer marketing (FMCG, Health, or Pharmacy). They should hold a tertiary qualification in Business, Marketing, or Communications and possess strong project management and organizational skills.

Able to develop briefs, decks, and present to senior stakeholders, the successful Brand Manager will have demonstrated commercial and category understanding, ownership of a portfolio with commercial performance.

Benefits:

This role is suitable for those with cross-functional collaboration and stakeholder management skills. The ability to turn data into insights and strategy presented in graphs and presentations is essential.

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