Optimising Digital Experiences

4 days ago


Sydney, New South Wales, Australia beBeePersonalisation Full time $98,000 - $121,000

As a Digital Optimisation Analyst, you will play a pivotal role in personalising the audience experience on digital platforms.

This involves assisting in building digital experimentation activities involving designing, executing and reporting on A/B tests.

  • Deliver the roadmap of personalisation and testing initiatives.

You will work with key stakeholders across Product, Technology, Digital Marketing and Analytics to ensure personalisation use cases are articulated and prioritised.

About You

To succeed in this role, you should have:

  • Experience setting up experiments or experiences in personalisation tools.
  • Exposure to related marketing technologies such as Adobe Analytics, Audience Manager, Adobe Experience Platform, or Adobe Campaign.
  • A strong understanding of customer experience principles and best practices on various digital platforms.
  • Ability to frame use cases into a hypothesis-based testing approach along with strong statistical and analysis skills.
  • Good knowledge of experimentation, A/B testing and personalisation.
  • Comfortable working with technical teams and software languages (HTML, CSS, JavaScript, JSON).

What We Offer

Our team values diversity, inclusivity and trust, creating an environment where everyone can bring their whole self to work.



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