Digital Experience Optimisation Specialist

12 hours ago

Sydney, New South Wales, Australia beBeeDigital Full time $100,000 - $150,000
Optimisation Strategist, Digital Experience

We are seeking a visionary optimisation strategist to spearhead the growth and engagement of our digital platforms.

As the Optimisation Strategist, you will be the authority on digital experimentation and personalisation. You will develop and embed frameworks that elevate member journeys across web, app, and Member Online platforms.

You will collaborate closely with cross-functional teams, leveraging data-driven insights to deliver impactful digital experiences that boost conversion, engagement, and retention.

  • Main Responsibilities:
  • Lead experimentation and optimisation initiatives across digital channels.
  • Act as SME for Adobe Target, ensuring best-practice implementation.
  • Collaborate with developers, analysts, and marketing teams to deliver bespoke experiences.
  • Analyse user behaviour and campaign performance to inform strategic decisions.
  • Requirements:
  • 4+ years in digital optimisation, experimentation, or personalisation roles.
  • Strong experience with Adobe Target, SEO/SEM, and digital analytics.
  • Proven ability to distill complex data into actionable insights.
  • Excellent stakeholder management and communication skills.

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