Digital Optimisation Leader
20 hours ago
The Digital Optimisation Leader is responsible for overseeing the development and implementation of data-driven strategies to enhance customer engagement, improve website experience, and drive online sales.
Key Responsibilities:
- Develop and execute personalisation strategies across multiple channels to increase customer loyalty and revenue growth.
- Analyse data from various sources, including web analytics, customer feedback, and market trends, to identify areas for improvement and optimisation.
- Collaborate with cross-functional teams, such as marketing, product, and technology, to integrate personalisation capabilities into existing systems and processes.
- Stay up-to-date with industry developments, emerging technologies, and best practices in digital optimisation and personalisation.
Requirements:
- Proven experience in digital marketing, personalisation, or a related field.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.
- Excellent collaboration and communication skills, with the ability to work across multiple teams and stakeholders.
- Ability to think strategically and make data-driven decisions.
A diverse and inclusive workplace culture is fostered by Bendigo Bank. We encourage applications from people of all backgrounds, ages, abilities, and identities.
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