Digital Transformation Strategist

3 weeks ago

Perth, Western Australia Talent International Full time
About the Role

As a Digital Director at Talent International, you will be at the forefront of shaping high-impact digital strategies for a diverse client base. Your role will involve overseeing the end-to-end digital campaign process, from planning and execution to optimisation and reporting. You'll collaborate with cross-functional teams to deliver top-tier digital solutions while championing innovation in digital media.

Key Responsibilities
  1. Digital Strategy: Lead the development of data-driven digital strategies that deliver results, working closely with senior leadership and clients.
  2. Team Leadership: Manage and inspire a team of digital professionals, ensuring their growth and success while fostering a positive, results-oriented culture.
  3. Campaign Management: Oversee the setup, tracking, and optimisation of digital campaigns across key platforms including Meta, Tik Tok, Spotify, You Tube, and Google Ads.
  4. Performance Monitoring: Track campaign KPIs, analyse performance data, and provide actionable insights to optimise digital media efforts.
  5. Client Relationships: Build and maintain strong, collaborative relationships with clients, acting as their trusted advisor for all digital initiatives.
  6. Budget Oversight: Manage digital budgets, ensuring cost-effective spending and forecasting accuracy while delivering on campaign objectives.
  7. Innovative Solutions: Stay ahead of industry trends and apply cutting-edge digital innovations to campaigns, ensuring clients remain competitive in a rapidly evolving market.

What We're Looking For

  • Technical Expertise: Proficient in Microsoft Excel and PowerPoint, expertise in Google Marketing Suite (DCM, DV360, Google Ads, GA4, Tag Manager, Data Studio), and experience with Meta Business Manager, Tik Tok Ads Manager, Snapchat Ads Manager, LinkedIn Business Manager, and Spotify Ads Manager.
  • Leadership Skills: Ability to lead, motivate, and mentor a team of junior staff, ensuring consistent development and performance excellence.
  • Budget and Commercial Savvy: Expertise in managing digital budgets, forecasting, and ensuring efficiency across campaigns.
  • Client-Focused Approach: Strong interpersonal and communication skills, with the ability to build rapport and deliver solutions that meet client needs.
  • Analytical Mindset: Ability to define KPIs, interpret campaign data, and deliver detailed performance reports to internal and external stakeholders.

This is your chance to drive digital transformation for high-profile clients while growing your leadership skills in a forward-thinking environment. You'll have access to a wealth of resources and training, allowing you to stay at the cutting edge of digital trends and expand your expertise in digital media if you're passionate about digital strategy, thrive in a fast-paced environment, and want to make a real impact.

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