Digital Growth Analyst

1 week ago

Sydney, New South Wales, Australia H&M Group Full time

About the Role

We are seeking a highly skilled Digital Growth Analyst to join our team at H&M Group. As a Digital Growth Analyst, you will play a critical role in driving digital profitable growth in the sales market by optimizing the digital customer experience.

Key Responsibilities

  • Collect and analyze website performance data, traffic, conversion rates, bounce rates, and user behavior to monitor trends and identify areas for improvement.
  • Generate regular reports and dashboards summarizing key findings and presenting actionable insights to the regional digital team and other stakeholders.
  • Support in planning, execution, and drive evaluation of A/B and multivariate testing to evaluate the impact of changes to the website, helping to optimize features, content, and user pathways for maximum conversion.
  • Perform customer segmentation and cohort analysis to understand the behavior and preferences of different customer groups, including product performance and customer experience.
  • Implement tagging and tracking solutions to ensure accurate data collection and maintain data integrity across various digital platforms and channels.
  • Collaborate with cross-functional teams to implement data-informed strategies and tests, including customer activation and marketing teams, e-commerce leads, and experience leads.

Requirements

  • Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, or similar analytics software, as well as advanced Excel skills, Power BI, or similar for data manipulation and reporting.
  • Knowledge of A/B testing methodologies and experience in conducting experiments to optimize website elements.
  • Expertise in SQL and experience working in cloud-based data platforms.
  • Familiarity with web technologies and tracking implementations, including tagging, pixels, and cookies.
  • Business acumen and a deep understanding of e-commerce trends, digital marketing strategies, and user experience principles.
  • Adaptability to stay updated with evolving industry best practices and emerging analytics tools and techniques.
  • Proactive, curious, and innovative approach to problem-solving with a constant improvement mindset.
  • Bachelor's degree in a related field, such as Business, Marketing, Data Science, Statistics, Economics, or a relevant discipline.
  • 2+ years' experience in web analytics, preferably within e-commerce or fashion retail, demonstrating a track record of value-creating improvements and a proven history of using data-driven insights to inform decision-making and optimize online customer experiences.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development within a global organization.
  • A dynamic and collaborative work environment.
  • A staff discount card, usable on all H&M Group brands in stores and online.

About H&M Group

H&M Group is a global fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M Group.

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