Marketplace Director Lead
5 days ago
About the Role
The Marketplace team within Wavemaker plays a critical role in delivering exceptional Implementation Planning and Buying services. This involves leveraging data, technology, and automation to execute and amplify client campaigns effectively, efficiently, and with a forward-thinking approach. The scope of the role encompasses traditional media, including TV, cinema, out-of-home, radio, print, digital video, and display, as well as the online evolution of these media platforms.
The Director within the Marketplace team is responsible for leading the team, with a focus on the direction, workflow, and quality of Implementation Planning and Buying for the client team. This role requires a deep understanding of the media landscape, including macroeconomic and consumer trends, and the ability to forecast challenges and opportunities for clients.
Key Responsibilities
- Lead a team and provide strategic direction
- Pursue excellence in Implementation Planning and Buying
- Maintain strong, up-to-date media landscape knowledge
- Effectively communicate with clients and stakeholders
- Develop and implement solutions to complex problems
- Cultivate strong relationships with internal and external partners
Success Metrics
In the first three months, the successful candidate will establish strong relationships with key stakeholders and internal teams. They will develop a deep understanding of the agency and group proposition, as well as the core Marketplace processes and workflows.
In the next six months, the candidate will demonstrate their ability to deliver on all aspects of the role, including efficient, effective, and proactive service delivery. They will strengthen key stakeholder relationships, leading to consistent team performance.
In the first twelve months, the Director will take on greater ownership of campaigns and clients, with increased responsibility and volume. They will build strong relationships with publishers, representing the Wavemaker team with professionalism and ensuring high-quality campaign execution.
Wavemaker Culture
At Wavemaker, we foster a culture of Positive Provocation, empowering our people to bring their full selves to work. Our inclusive policies and commitment to diversity make us a welcoming and dynamic work environment. We offer flexible work arrangements, inclusive parental leave policies, discounts and corporate benefits, and continuous training and development opportunities.
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