Trade Marketing Manager

3 weeks ago

North Sydney Council, Australia Royal Caribbean Group Full time

At Royal Caribbean Group, we are seeking a highly skilled Trade Marketing Manager to join our team in Sydney. As a key member of our Commercial Marketing team, you will be responsible for developing and executing B2B marketing strategies and communications for Celebrity Cruises.

Key Responsibilities:

  • Develop and execute go-to-market calendars and strategies to deliver commercial sales objectives, including all outward communication to the trade database.
  • Develop content calendars and advertising strategies for the brand's B2B trade media investments, including management and bookings.
  • Foster cross-departmental collaboration with Sales, Marketing & PR, Commercial, Operations, and Revenue teams, as well as build effective relationships with key stakeholders and colleagues.
  • Define and align seasonal marketing calendars incorporating all relevant aspects of product, retail, and brand activity.
  • Create and launch trade webinars focused on marketing education to keep Celebrity Cruises top of mind and drive revenue.
  • Assist the sales team in creating support materials and presentations beyond corporate marketing materials, ideate and actively produce sales aids (Brand Flyers, Toolkits, Tactical Selling Aids).
  • Manage asset creation (internal or outsourced) for promotional activity and brand updates.
  • Continuously evaluate the sales organization's ways of working and provide recommendations to leadership for streamlining and refinement.

Requirements:

  • 4+ years of B2B or B2C marketing and/or communications experience.
  • Travel & Tourism marketing experience is highly desirable.
  • Proven experience in working with a multi-location team and ideally within a global brand or business.
  • Tertiary qualification in marketing and/or tourism desirable.

What We Offer:

As a Trade Marketing Manager at Royal Caribbean Group, you will have the opportunity to work with a global brand, develop your skills and expertise, and contribute to the success of our Commercial Marketing team.

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