Director of Brand Engagement and Communications
2 weeks ago
We are seeking a highly experienced Director to lead our brand engagement and communications efforts, driving positive reputational impact and key commercial outcomes across the airline and Velocity Frequent Flyer program.
About the RoleThis is a senior leadership position within Virgin Australia, accountable for developing and implementing the overall PR and Social Media strategy. The successful candidate will provide communications counsel to the Executive, Group and Senior Leadership teams on key matters impacting business outcomes.
Responsibilities- Develop and implement comprehensive PR and Social Media strategies to drive brand advocacy and key commercial outcomes
- Provide strategic communications counsel to the Executive, Group and Senior Leadership teams
- Lead crisis management efforts in a regulated environment
- Build and maintain strong relationships with media and stakeholders
- Develop C-Suite communications strategy for consumer PR
To be successful in this role, you will need:
- 10-12 years' experience in senior leadership roles, preferably in consumer-facing organisations
- A degree in Communications or a related field
- Proven expertise in content creation, social media, community management, and crisis management
- Experience working with high-profile brands and leading large-scale organisational change initiatives
- Strong media relations and spokesperson skills
- Exceptional relationship-building and cross-functional teamwork capabilities
- A strong commercial mindset with the ability to balance strategic and tactical initiatives
Virgin Australia offers a range of benefits, including:
- Heavily discounted air travel for you and your loved ones
- Flexible working arrangements
- Discounts on travel insurance, car hire, accommodation, and experiences worldwide
- Comprehensive Employee Assistance Program
- Dress for Your Day policy
We are an equal opportunities employer and welcome applications from diverse candidates.
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