Digital Content Strategist

2 weeks ago

Sydney, New South Wales, Australia SafetyCulture Full time
About the Role

This is a Digital Content Manager position with SafetyCulture, a leading company in AU, offering a chance to join a rapidly growing team. As part of our mission to make the workplace safer, we're looking for a self-starter to develop and manage a content strategy that aligns with business goals, focusing on engaging B2B audiences across digital platforms.

Key Responsibilities
  • Develop and execute a content strategy that drives business results and engages B2B audiences.
  • Create user journeys that speak to the needs of small, medium, and large enterprises, ensuring consistent messaging across all touchpoints.
  • Manage and optimize content for lifecycle marketing programs, delivering relevant messaging at the right time.
  • Oversee content creation and updates using Contentful or similar CMS platforms, ensuring consistent messaging across all touchpoints.
  • Collaborate with marketing, product, and sales teams to ensure content is aligned with business objectives and user needs.
  • Analyze content performance and use insights to optimize strategies and deliver measurable business impact.
Requirements
  • 5-8 years of experience in digital content management, with a strong focus on B2B content strategy, management, and optimization.
  • Hands-on experience with Braze and Contentful (or similar lifecycle and CMS tools).
  • Proficient in HTML5 for content creation and optimization.
  • Experience in designing and optimizing B2B user journeys for different business segments.
  • Strong project management skills and the ability to manage multiple priorities.
  • Familiarity with SEO best practices, content performance analysis, and digital marketing strategies.
What We Offer
  • Equity with high growth potential, and a competitive salary.
  • Hybrid working; we encourage you to create the best work blend while working from your home and the local SafetyCulture office.
  • Access to professional and personal training and development opportunities.
  • Participation in hackathons, workshops, and lunch & learn sessions.
About SafetyCulture

SafetyCulture is a leading company in AU, committed to making the workplace safer. We're a rapidly growing team, and we're looking for talented individuals to join us on our mission.

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