Lead Marketing Professional

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $90,000

Central Australian College is a leading educational institution in Australia, offering vocational training courses in fields like business, automotive, hospitality, and English language.

Our organisation prepares students for successful careers in their chosen industries. We are looking for a full-time Marketing Officer to join our team.

The key objective of this role is to develop and execute marketing strategies that engage audiences and deliver impactful results.

**Key Responsibilities:**

- Plan and design advertising strategies to address specific business needs.
- Provide guidance on marketing and advertising strategies to ensure the effective promotion of products and enhance brand visibility and market presence.
- Manage the production of comprehensive advertising campaigns within set timelines and budgets.
- Integrate quantitative and qualitative research findings to identify customer needs and demands, and suggest new opportunities and threats.
- Stay updated on the latest marketing technologies and trends, incorporating innovative approaches to capture consumer attention.
- Conduct detailed market research to evaluate demand, identify opportunities, and understand the competitive landscape for new and existing products and services.
- Develop and execute marketing plans that encompass objectives, policies, and programs to support business growth and enhance market share.
- Utilize statistical data and research findings to make informed recommendations on marketing approaches and consumer engagement.
- Advise on key marketing elements, including product development, pricing strategies, advertising, promotional activities, sales techniques, and distribution networks.

**Requirements:**

- Diploma of Marketing or a Bachelor's degree in a relevant field
- Minimum 1 year of relevant work experience
- Proficiency in marketing platforms, including Facebook, Instagram, YouTube, and other social media platforms
- Creative thinking and friendly personality
- Good planner and adviser for the development of the organisation
- Ability to work well within a team environment and under pressure

**Benefits:**

- Professional development assistance

**Work Schedule:**

- 8 hour shift
- Monday to Friday

**Supplementary Pay:**

- Commission
- Performance bonus

**Licence/Certification:**

- Driver Licence (preferred)

**Work Authorisation:**

- Australia (preferred)

**Work Location:**

In person

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