Strategic Marketing Professional

1 week ago

Melbourne, Victoria, Australia beBeeB2B Full time $73,451 - $93,499
Marketing Specialist Role

We are seeking an experienced marketing professional to lead our strategic marketing initiatives, manage content and digital channels, and support customer engagement efforts.

This role involves collaborating with internal teams to ensure timely, accurate, and aligned marketing efforts. As a hands-on marketer, you will develop and implement B2B marketing strategies, create promotional materials, and maintain consistent messaging across all platforms.

  • B2B Marketing Execution
    • Develop and implement B2B marketing strategies targeting the building and design industries.
    • Collaborate with the sales team to convert leads into long-term business relationships.
  • Brand Promotion and Product Positioning
    • Maintain consistent messaging across all platforms.
    • Create brochures, case studies, and promotional materials for the construction and design sectors.
  • Content Creation and Website Maintenance
    • Develop and update content using CMS platforms.
    • Optimise product pages and improve user experience (UX).
    • E nsure all website information is current and accurate, including promotions and product changes.
    • Troubleshoot basic website issues as needed.
  • Event Coordination
    • Attend and represent the company at industry events and trade shows.
    • Participate in client meetings and potential site visits.
  • Market Research and Analysis
    • Conduct market research and analyse customer feedback and sales data.
    • Identify trends and opportunities for business growth.
  • Cross-Functional Collaboration
    • Work with logistics and warehouse teams to ensure marketing aligns with product availability.
    • Support promotional campaigns tied to inventory or seasonal sales.
  • Key Skills and Qualifications
    • Bachelor's degree in Marketing, Business, or a related field.
    • 4 to 6 years of experience in marketing, with strong skills in brand development and digital campaigns.
    • Solid understanding of B2B marketing, preferably within the building, construction, or design sectors.
    • Ability to manage end-to-end marketing campaigns.
    • Excellent communication skills, both written and verbal.
    • Comfortable working independently in a fast-paced environment.

The ideal candidate will have a solid understanding of B2B marketing, excellent communication skills, and experience in brand development and digital campaigns. If you are a motivated and results-driven marketer, we encourage you to apply for this exciting opportunity.

Requirements:

  • Valid driver's licence and access to a vehicle.
  • Multilingual skills (preferred), especially for communication with European suppliers and clients.
  • Ability to manage client inquiries and present effectively during client meetings.

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