Strategic Marketing Professional

7 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $150,000
Job Description

As a strategic marketing professional, you will have the opportunity to design and execute personalized marketing communications across multiple portfolios. Your goal will be to develop and deliver integrated 1:1 marketing initiatives that drive engagement, conversion, and measurable growth in acquisition, cross-sell, retention, and win-back efforts across all channels.

You will champion a culture of continuous improvement, leveraging data-driven insights, audience segmentation, and performance analysis to optimize campaigns and create best-in-class customer experiences throughout our 1:1 marketing ecosystem.

Key Responsibilities
  • Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
  • Coordinate the delivery of omnichannel 1:1 marketing activities for the portfolio that deliver against the 1:1 Marketing & Communications objectives, stakeholder needs, and divisional and enterprise goals.
  • Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
  • Support divisional operational cadence by providing ad hoc strategic insights into nominated forums.

Requirements
  • A tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience.
  • 5+ years of experience in business-to-consumer disciplines with a strong emphasis on communications strategy, 1:1 marketing/journey design, preferably in a large matrix-structured corporate organisation.
  • Proven ability in designing personalized, omni-channel communication journeys and working with cross-functional teams to implement and continuously optimize the journeys.
  • Exceptional stakeholder relationship management skills.
  • Ability to clearly articulate business challenges and direct outcomes through effective planning.

What We Offer
  • A flexible and informal work environment that helps bring balance between work and home.
  • Generous discounts on home and car insurance policies and roadside care.
  • Great discounts across all resorts.

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