Strategic Marketing Professional

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $130,000

Drive Business Growth as a Strategic Marketing Professional

Job Description:

The successful B2B Segment Marketing Manager plays a pivotal role in driving strategic marketing initiatives across customer segments.

This role is responsible for developing and executing multi-channel campaigns, refining value propositions, and enhancing lead generation to support business growth.

Key Responsibilities:
  • Develop and deliver marketing strategies aligned with business growth objectives.
  • Design and execute multi-channel campaigns targeting SME and C&I segments.
  • Collaborate with sales and commercial teams to integrate marketing into operations.
  • Manage third-party partnerships to support national sales initiatives.
  • Analyse performance data to optimise marketing effectiveness and ROI.
  • Influence senior stakeholders and maintain strong internal and external relationships.
Required Skills and Qualifications:
  • Extensive experience in B2B segment marketing, with a proven ability to drive strategic growth and establish marketing foundations in new or evolving business areas.
  • Demonstrated success in leading large-scale, multi-channel B2B marketing campaigns.
  • Exceptional communication, presentation, and leadership skills.
  • Data-driven decision-maker with a focus on measurable commercial impact.
  • Collaborative leader with the ability to build strong relationships across internal and external teams.
Company Benefits:

Enjoy a welcoming work environment with great communication between teams, flexible working, and exclusive benefits.

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