Market Growth Specialist

3 days ago

Sydney, New South Wales, Australia beBeeLeadership Full time
Commercial Strategy Leader

Our luxury spirits company is a globally renowned leader in the ultra-premium whisky category. With a portfolio of flagship brands, we operate across 100+ markets through owned operations and strategic partnerships.

This is a standalone commercial leadership role for a senior brand-first operator in the luxury drinks sector. As a Commercial Strategy Leader, you will shape the market presence of one of the world's most respected luxury spirits brands globally.

The business is privately held with a values-led culture focused on excellence, respect, and giving back. In the ANZ region, we are in a critical growth phase with significant untapped market potential.

Key Responsibilities:
  • Lead the ANZ commercial strategy across a portfolio of ultra-premium spirits.
  • Own and influence key distributor partnerships, including Joint Business Planning, pricing, trade spend, and execution.
  • Represent the brand in key customer, trade, and industry engagements across the region.
  • Deliver local activation of global brand campaigns across both on-premise and off-premise channels.
  • Provide market insights to regional stakeholders and contribute to broader APAC planning.
Requirements:
  • Proven track record in premium or luxury alcohol roles with a commercial mindset, brand sensitivity, and maturity to operate as a sole market lead.
  • Experience working closely with distributors is essential.
  • Strong understanding of on-premise and off-premise trade dynamics.
  • Brand-led mindset with commercial sharpness and autonomy.
What We Offer:
  • Shape the market presence of one of the world's most respected luxury spirits brands globally.
  • Full ownership of ANZ - a Top 7 global market for single malt.
  • Partner with a high-performing regional leadership team that values thought leadership, autonomy, and brand integrity.
  • Step into a role with strategic visibility and influence across APAC.

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