Full Stack Lifecycle Marketing Professional

2 weeks ago

Sydney, New South Wales, Australia beBeeCustomer Full time $90,000 - $140,000
Marketing Expert Job Opportunity

This is an exciting opportunity for a highly skilled Marketing Expert to join our team and drive business success through innovative marketing strategies.

As a Marketing Expert, you will be responsible for developing and implementing multi-touch lifecycle campaigns, including onboarding, nurture, conversion, re-engagement, and more.

You will work closely with cross-functional teams to ensure campaign plans align with brand and commercial priorities, and that subscriber data integrity is maintained across CRM systems.

The ideal candidate will have 2-4 years of experience in Digital Experience CRM or Lifecycle Marketing roles, and a strong working knowledge of Salesforce Marketing Cloud Email Studio Automation Studio Journey Builder.

They will also possess excellent written and verbal communication skills, with the ability to collaborate effectively with stakeholders.

Key Responsibilities:

  • Develop and optimise multi-touch lifecycle campaigns for onboarding, nurture, conversion, re-engagement and more.
  • Own end-to-end campaign execution in Salesforce Marketing Cloud including ideation, build, QA, deployment, and reporting across email, SMS, cloud pages and multi-step journeys.
  • Act as the primary Digital Experience Lifecycle contact for the brand portfolio ensuring campaign plans align with brand and commercial priorities.
  • Collaborate with Paid Performance and Brand teams on monthly subscriber acquisition initiatives.
  • Contribute to audience segmentation, engagement tracking, and consent compliance activities in CRM.
  • Maintain and improve subscriber data integrity across CRM systems.
  • Collaborate with the broader Digital Experience team to optimise the onward customer journey and create seamless cross-channel experiences.
  • Contribute ideas for personalisation and journey enhancements based on customer insights and platform capabilities.
  • Track and analyse campaign and journey performance providing actionable insights for continuous improvement.
  • Create reporting dashboards and post-campaign analysis summaries for key stakeholders.

Experience and Skills Required:

  • 2-4 years in Digital Experience CRM or Lifecycle Marketing roles.
  • Working knowledge of Salesforce Marketing Cloud Email Studio Automation Studio Journey Builder.
  • Strong attention to detail and a passion for customer-centric marketing.
  • Excellent written and verbal communication skills with proven stakeholder collaboration.
  • Experience working in a fast-paced cross-functional team ideally in a SME environment or within a platform business.
  • Familiarity with subscriber acquisition programs or personalisation a plus.

What's In It For You?

At our company, we are committed to empowering people to experience more.

Our Hybrid Culture approach sees all of our teams in-office three days a week for collaboration, including our Monday All In Day with a community lunch for the whole team.

We believe diverse perspectives drive innovation and success.

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