Lifecycle Marketing Manager

4 weeks ago

Sydney, New South Wales, Australia Workyard Full time
Overview Workyard is a growing startup focused on the U.
S.
construction and trades markets, operating in an industry where $300 billion is spent annually on labor.
We are developing an industry-changing technology Saa S solution to manage labor for construction companies.
Through a unique approach into the market, we are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process.
We're hiring a Lifecycle Marketing Manager to own the strategy and execution of how we engage, retain, and grow our customer base through high-impact marketing programs.
This is a senior individual contributor role that will report to our VP of Growth and partner closely with Product, Customer Success, and Sales.
Your mission: drive product adoption, maximize customer lifetime value, and turn our users into raving fans.
You'll orchestrate customer-facing communications across channels and touchpoints - building the roadmap, systems, and creative campaigns that fuel engagement, upsell/cross-sell outcomes, and long-term retention.
Note: This is a fully in-person role in our San Francisco office Salary: $130,000-$150,000 + equity Responsibilities Use your unique ability to understand and empathize with our customers to lead the customer engagement strategy across the customer lifecycle.
Our end users are human, so creativity, empathy, appropriate humour and creative execution are as important in this role as your ability to use data and technology to build campaigns.
Own GTM plans for new product and feature launches, partnering with Product to define launch goals and build messaging, rollout plans, and adoption playbooks.
Develop programs to drive upsell and cross-sell, working in tight alignment with Sales and Customer Success to surface the right message at the right time.
Define and build the customer engagement tech stack - we currently use Intercom and Amplitude, and are open to evolving the stack based on your expertise.
Collaborate cross-functionally with CS, Sales, and Product to turn insights into compelling customer communications and campaigns.
Measure and improve key metrics like product adoption, upsell revenue, and retention - always laddering up to ARPU growth.
Requirements5+ years in B2 B Saa S marketing, with at least 2 years focused on customer or product marketing.
Proven experience launching features or products and driving measurable adoption.
Strong cross-functional operator who thrives working with Product, CS, and Sales teams.
Able to own end-to-end execution — from strategy to content to systems.
Deeply curious, creative, and data-driven — you're always testing, learning, and iterating.
Comfortable using and evaluating tools like Intercom and Amplitude, with an eye for scalable systems.
#J-18808-Ljbffr

  • Lifecycle Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Xero Full time $90,000 - $120,000 per year

    Our Purpose At Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world. How you'll...

  • Lifecycle Marketing Executive

    1 week ago

    Sydney, New South Wales, Australia Big Red Group Full time $90,000 - $120,000 per year

    Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.This platform powers iconic marketplaces like RedBalloon, Adrenaline,...

  • Lifecycle Marketing Automation

    7 days ago

    Sydney, New South Wales, Australia Contiki Full time $90,000 - $120,000 per year

    Lifecycle Marketing Automation- ContikiLocation: Bondi Junction (Hybrid)WHO WE AREContiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the right...

  • Lifecycle Marketing Automation

    7 days ago

    Sydney, New South Wales, Australia The Travel Corporation Full time $90,000 - $120,000 per year

    Lifecycle Marketing Automation - Contiki  Location: Bondi Junction (Hybrid)  WHO WE AREContiki is the world's leading youth travel brand for 18-35s. We're all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we're a fast-paced, data-savvy team obsessed with connecting the...

  • Lifecycle Marketing Executive

    4 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    OverviewBig Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.This platform powers iconic marketplaces like RedBalloon, Adrenaline,...

  • Lifecycle Marketing Executive

    4 weeks ago

    Sydney, New South Wales, Australia Big Red Group Full time

    OverviewBig Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.This platform powers iconic marketplaces like RedBalloon, Adrenaline,...

  • Senior Manager, Customer Lifecycle Marketing

    4 weeks ago

    Sydney, New South Wales, Australia SafetyCulture Full time

    SafetyCulture is a global technology company that is helping to transform workplaces around the world. Our mission is to help working teams get better every day and our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.SafetyCulture is...

  • Partner Lifecycle Marketing Lead

    4 weeks ago

    Sydney, New South Wales, Australia Xero Full time

    Partner Lifecycle Marketing Lead - Acquisition At Xero, we're here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that...

  • Partner Lifecycle Marketing Lead

    4 weeks ago

    Sydney, New South Wales, Australia Xero Full time

    Partner Lifecycle Marketing Lead - AcquisitionAt Xero, we're here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can...

  • Partner Lifecycle Marketing Lead

    1 week ago

    Sydney, New South Wales, Australia Xero Full time $120,000 - $180,000 per year

    Our Purpose At Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world. How you'll...