
Lifecycle Marketing Specialist
5 days ago
Marketing Manager - Customer Lifecycle
">This role involves designing and executing customer lifecycle strategies that deepen engagement, drive retention, and maximise customer lifetime value across every stage of the journey.
">You will be responsible for managing the customer lifecycle marketing strategy, driving engagement, retention, and lifetime value across all stages of the customer journey. This includes building and executing multi-channel lifecycle campaigns using various platforms.
">- Create and manage customer journey maps to identify friction points and opportunities for deeper engagement.">
You will also be required to collaborate with cross-functional teams including Product, Data, Sales, and Customer Success to align lifecycle initiatives with broader business goals.
">To be successful in this role, you will need to have 4+ years of experience building and managing automated lifecycle campaigns and communications journeys. You should also have hands-on experience building customer journeys across different platforms and technology stacks.
">The ideal candidate will be a strategic thinker with the ability to see the bigger picture beyond individual tasks. You should also be able to manage multiple tasks and identify priorities clearly.
">Why Us?">- We offer a flexible work environment with a hybrid model that allows for 3 days in our Sydney CBD office.">
- We have a positive team culture that is collaborative and supportive.">
- We provide career growth opportunities through strong development and growth programs.">
- We offer fantastic perks to enhance your work experience.">
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