Full Stack Marketer

**Reapit - Who are we?**

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We've been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connect property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.

In Australia, Reapit stands as the preferred technology choice among the nation's leading estate agents and agencies. Tailored to the unique demands of the Australian property market, Reapit provides successful leaders with unparalleled tools across sales, property management, client relations, and data analytics, reinforcing their position at the pinnacle of real estate excellence.

Worldwide, Reapit technology is used by over 78,000 agents in more than 15,000 branches, with over a million properties under management; enabling them to run their businesses, identify opportunities for growth, manage their properties, collect rent, communicate with their clients, and deliver an outstanding customer experience, every time.

**What you'll be doing**

Reporting to the Head of Field Marketing, ANZ you'll be involved in:

- Develop and execute on the ANZ content and social media strategy to improve organic inbound acquisition channels, brand authority and social proof.
- Working with the Head of Field Marketing, execute both a Strategic and Programmatic ABM Program.
- Project manage an external PR agency, briefing in topics and owned data, ensuring KPIs are achieved to build media presence and brand voice in the market.
- Design and execute multi-channel lifecycle marketing campaigns to drive growth and support both field and inside sales teams.
- Execute marketing automation and nurture programs to ensure ongoing optimisation and effectiveness.
- Utilise digital marketing tools (e.g., Salesforce, Marketo, Webflow) to target audiences effectively and measure demand generation campaign performance.
- Produce and analyse monthly reports on engagement, conversion rates, and campaign success, providing actionable insights and recommendations.
- Research and experiment with new marketing tactics, using a 'Lean testing' approach to refine strategies and enhance results.
- Support event planning, execution, and promotion, including webinars and other marketing activities.
- Foster collaborative relationships with cross-functional teams and external stakeholders to ensure alignment and successful execution of marketing strategies.

**Who we're looking for**

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don't worry if you don't meet all of them, we'd still like to hear from you.

Qualifications:

- BSc/BA in Marketing, Communications or similar field.
- Digital industry training, certificates highly regarded (e.g. Hubspot Marketing Academy, Google Academy, etc).
- CRM knowledge - Salesforce is preferrable.

Knowledge & Experience:

- Experience managing social media accounts and executing on social media strategies delivering improved growth and engagement results.
- Experience executing ABM programs.
- Experience project managing an external agency.
- Experience using data analysis and visualisation tools such as data studio, excel, sheets, etc.
- Excellent communications skills to senior leadership and a variety of technical and non-technical stakeholders.
- Ability to think conceptually and analytically on problems and issues, identify and present recommendations in a simple and compelling manner.
- Working in an agile business environment.
- An understanding of, or experience in marketing SaaS products.
- Knowledge of the residential real estate industry.
- Keen understanding of SEO and the role of content marketing across multiple channels.

**What your impact and success looks like**

As a Full Stack Marketer, we expect your success and impact in the early stages of your career with us to look something like this:
Within 1 month:

- Have an understanding of each department and how they work with Marketing.
- Formed business relationships with key stakeholders across the business.
- Completed product training across Reapit suite of products.
- Absorbed and understood previous marketing strategies, ways of working and approaches to growth.

Within 3 months:

- Project managing the PR agency, driving efforts to enhance and solidify Reapit's brand presence in the ANZ region.
- Launched marketing campaigns aligned to the ANZ Marketing Plan, collaborating closely with the Head of Field Marketing and wider marketing team.
- Launched the ABM Program, managing campaign execution, tracking success, and optimising.
- Identified key gaps in our current ways of working and goals for improvement to start executing.

Within 6 months:

- Execute marketi