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Chief Social Media Growth Expert
3 weeks ago
This role is located in Sydney and reports to the Head of Audience Growth.
Responsibilities:- Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth initiatives.
- Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
- Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
- Evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
- Monitor performance and adjust strategy for all channels regularly.
- Track, analyze, and optimize key metrics like reach, engagement, and conversions to drive platform growth.
- Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation strategies.
- Provide guidance, training, and support to team members on social media best practices and platform updates.
- A minimum of 5 years of experience in digital media management, with a track record of successful social media strategies.
- A strong understanding of digital publishing principles, content optimization, and platform-specific best practices.
- Leadership skills to manage a social media team, delegate tasks, and drive team success.
- The ability to think strategically and develop innovative social media strategies aligned with business goals and audience interests.
- Effective communication skills and the ability to work collaboratively as part of a team.
- Strong problem-solving skills and adaptability in a fast-paced environment.
