Social Media Growth Lead

About The Role

The Social Media Growth Lead will oversee and implement our social media strategy across various platforms. Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding our audience reach, and enhancing brand awareness. This role is based in Sydney and reports to the Head of Audience Growth.

Responsibilities

• Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
• Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
• Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
• Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
• Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
• Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
• Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
• Provide guidance, training, and support to team members on social media best practices and platform updates.

Now, a Bit About You

• You have a minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
• You possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
• You have experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
• You can think strategically and develop innovative social media strategies aligned with business goals and audience interests.
• You're a team player who communicates effectively and gives and receives feedback with honesty and respect.
• You can prioritise the needs and perspectives of our audience and commercial partners in decision-making.
• You demonstrate adaptability and can solve problems creatively in a fast-paced environment.

Life at Mamamia

We\'re fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We\'re small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that\'s engaging, entertaining and adds meaning and value to the lives of Australian women.

We\'re passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we\'re excited for you to join us on this innovative journey.

Benefits

• Flexible working conditions (Hybrid working model)
• A day off to celebrate your birthday
• Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
• Paid parental leave
• Enjoy paid volunteer leave to support RizeUp, our charity partner.
• The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
• Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
• Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

Equal Opportunity

Mamamia is an equal opportunity employer. All applicants will be considered regardless of race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process, please reach out to hr@mamamia.com.au

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Research

Industries

• Online Audio and Video Media
• Broadcast Media Production and Distribution

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