Data Marketing Strategist
2 days ago
RecordPoint is a leading provider of data and information lifecycle management solutions, empowering highly-regulated organizations to stay ahead in their industries.
We're looking for an experienced Data Marketing Strategist to join our team. As a key member of our marketing department, you'll be responsible for developing and executing effective marketing strategies that drive awareness, adoption, and revenue growth for our products.
About the Role- Develop and implement comprehensive marketing plans to position RecordPoint as a thought leader in the industry
- Collaborate with cross-functional teams to ensure alignment and effectiveness of marketing efforts
- Conduct market research and competitive analysis to identify trends, opportunities, and threats
- Create engaging content, including solution overviews, white papers, product demos, and website copy, to communicate the value and differentiation of our products
- Understand RecordPoint's products and customers' needs to articulate compelling user stories that apply to our value proposition
- Effectively position and communicate the key benefits of our product and services to the market, partners, prospective customers, and product stakeholders
- Communicate our products' and services' vision and value to revenue-generating teams; develop sales playbooks, tools, and other sales-enablement assets
- Track customer use cases and successes, producing compelling customer stories
- Direct product marketing experience with a track record of driving growth in technology companies
- Excellent written and verbal communication skills; ability to write and produce content for various channels
- Ability to distill technical products and features to create compelling stories and messaging
- Experience creating sales narratives and training sales teams to sell and position products effectively
- Flexible work-life balance
- Opportunities to grow and develop
- A fast-growth Australian-owned company
- A workplace where innovation is our way of life
- Personal Development budget for all staff
- Access to Employee Stock Ownership Plan
- A brilliant graduate program that provides both mentoring and growth opportunities for all
The estimated salary for this role is $120,000 - $150,000 per annum, depending on experience and qualifications.
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