Brand Development Director

4 days ago

Sydney, New South Wales, Australia beBeeBrandLeader Full time $180,000 - $240,000

As the leader of brand development, you will be responsible for steering and managing our brand in Australia.

This is an opportunity to build our brand's strength among external and internal audiences, including customers and employees.

Our brand is progressive, down-to-earth and transparent - values that we want to continue to shine through.

As a dynamic business, this position plays a key role in the Marketing, Brand and Stakeholder Relations Centre of Excellence (CoE).

You will lead a team of 10 and partner with leaders within our CoE, as well as other parts of our business.

Your key responsibilities include:

  • Developing strategic approach to build the brand and deliver against key performance indicators
  • Acting as guardians for the brand, ensuring consistency across all external and internal audiences
  • Ensuring clear strategic direction and executional excellence across all brand touchpoints
  • Developing an innovative approach to connect with audiences across social channels and branded content
  • Delivering our brand experience to audiences through touchpoints across all channels
  • Collaborating with stakeholders to deliver cohesive campaigns
  • Leading relationships with external partners

We are looking for someone with extensive experience building brands, ideally 10-15 years, preferably with financial services brands.

A strong understanding of the Australian financial services landscape is required, along with proven leadership of high performing teams.

About Our Organisation

At ING, we aim to make life simpler and more worthwhile for everyone who banks with us, for the people who work with us, and the community at large.

We give people the freedom to take risks, stay curious and think differently, and seek new and better ways to make things happen.

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