Head/ Director Of Brand, Global B2C Brand

1 week ago

Sydney, New South Wales, Australia Discovered Mena Full time

Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free) Head/ Director of Brand, Global B2C Brand (Based UAE, Tax Free) Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Discovered MENAGlobal Talent Partner - Marketing | Digital | Brand | Content & Social | Senior Appointments at Discovered MENA Head/ Director of BrandShape the Future of a Global Icon - Once in a lifetime opportunityWe're partnering with a world-renowned global brand undergoing an exciting transformation and seeking a dynamic, strategic Head / Director of Brand to lead the evolution of their revitalised brand platform.
This is a pivotal opportunity to influence how the world experiences an industry-leading name, across every touchpoint, every journey, and every story told.As the guardian of long-term brand equity, you will drive sustainable, profitable growth while inspiring both internal stakeholders and global audiences.This isn't just a brand role, it's a chance to shape the future of a cultural icon.
You'll work at the intersection of creativity, commerce, and culture, helping define what this brand stands for in the hearts and minds of millions.Key ResponsibilitiesBrand Strategy & PositioningLead the development and execution of a future-fit, globally resonant brand strategy.Translate the brand vision into clear, actionable frameworks across marketing, customer experience, and internal culture.Ensure consistent positioning that is culturally relevant and commercially impactful.Brand Performance & InsightsOwn brand health tracking and measurement, turning insights into opportunities.Report regularly to senior stakeholders, offering strategic recommendations to build brand equity and market perception.Cross-Functional IntegrationCollaborate with marketing, customer experience, HR, and product teams to embed brand principles throughout the business.Champion brand-led thinking across all facets of the organisation.Governance & ConsistencyEstablish a modern, agile brand governance model.Ensure consistent, high-quality brand expression across channels, platforms, and geographies.Agency & Partner ManagementLead relationships with global and regional creative partners.Drive best-in-class brand work that delivers both creative excellence and business results.Leadership & AdvocacyAct as a senior brand ambassador within the organisation.Mentor and inspire teams to drive brand excellence with creativity, discipline, and passion.Experience & Qualifications10+ years' experience in brand management or strategic marketing, with at least 3 years in a senior leadership role in a multinational environment.Bachelor's degree in Marketing, Business, Communications or related field; advanced brand or strategy training a plus.Demonstrated success building and evolving global brands with measurable impact.A strategic thinker with creative flair and commercial focus.On offer is a 6 figure Tax Free salary and brilliant benefits, plus full relocation.Seniority level Seniority level DirectorEmployment type Employment type Full-timeJob function Job function MarketingIndustries Staffing and RecruitingReferrals increase your chances of interviewing at Discovered MENA by 2xSign in to set job alerts for "Head of Brand" roles.
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