Chief Brand Officer

3 days ago

Melbourne, Victoria, Australia beBeeBrand Full time $114,292 - $143,363
Job Overview

The General Manager, Brand And Engagement will play a crucial role in protecting brand usage and fostering engagement. Using strategic vision, leadership skills, and passion for brand management, the successful candidate will contribute to enhancing brand recognition, stakeholder engagement, and revenue growth.

Key Responsibilities:
  • Be a visible and approachable leader creating strong internal relationships with leaders.
  • Develop and implement a comprehensive brand strategy to increase awareness, trust, and support.
  • Lead the Brand and Engagement team, providing guidance, support, and direction to ensure successful execution of brand initiatives.
  • Drive external National stakeholder engagement efforts, collaborating with Chapters.
  • Oversee the development and implementation of marketing campaigns and initiatives to enhance brand visibility and recognition.
Requirements

The ideal candidate will possess the following qualifications:

  • Proven experience in a senior-level role leading impactful brand strategies.
  • Experience driving national strategic partnerships and cross organisation brand campaigns.
  • Demonstrated success working within a large federated business model.
  • Strong leadership skills and the ability to inspire and motivate a team toward achieving goals.
  • Excellent interpersonal and communication skills, confident in engaging and influencing stakeholders at all levels.
  • Strategic mindset with the ability to analyse market trends, identify opportunities, and drive innovative initiatives.
  • Sound understanding of marketing and fundraising principles.
How to Apply

Send your resume through the 'apply' option. If you have not worked in a similar role within the NFP sector, please also provide a cover letter that outlines your experience working within a service-oriented organisation within a federated model.

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