Consumer Connection Specialist

2 days ago

Melbourne, Victoria, Australia beBeeConnections Full time $90,000 - $120,000

We are seeking a skilled Communications Strategist to bring insights to life and drive consumer connections.

Key Responsibilities:
  • Create engaging consumer journey maps to visualise insights and behaviours
  • Develop strategic connections with consumers throughout the journey, identifying opportunities for growth
  • Design innovative connections strategies and solutions, enhancing creative approaches and team collaboration
Requirements:
  • Demonstrated understanding of comms and connections strategy
  • Aptitude for analytical thinking and data-driven decision-making
  • Ability to balance creativity and detail-oriented work
  • Keen awareness of cultural trends and their impact on consumer behaviour
  • Familiarity with paid, owned, and earned media channels, including social, search, programmatic, partnerships, SEO, and traditional channels
Industry Knowledge:
  • Deep understanding of the evolving social and digital communications landscape
  • Staying ahead of cultural trends and consumer behaviours to create impactful campaigns

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