Marketing Director

1 week ago


Mudgeeraba, Queensland, Australia Mulpha Full time
About the Role

Mulpha Australia is a leading real estate debt and equity investor, with a diverse portfolio of leisure, residential, and commercial properties. As Marketing Manager, you will play a key role in driving business growth and developing effective marketing strategies for The Signal Group, a leading provider of staff identification and branded merchandise solutions.

Key Responsibilities
  • Develop and implement B2B marketing and communications strategies to drive sales and achieve revenue targets.
  • Collaborate with the General Manager and Group Sales Manager to develop a fully integrated digital marketing strategy, including EDMs, SEO, Paid Social, and Paid Search/SEM.
  • Manage the day-to-day operations of the website, including adding and editing products, updating content, and basic maintenance.
  • Oversee social media management, including developing social media direction, creating and curating content, and managing day-to-day social media posts and interactions.
  • Coordinate graphic designers to create compelling visual assets for website, digital campaigns, and marketing materials.
  • Manage marketing budgets and analyze ROI to ensure optimal allocation of resources.
  • Provide strong leadership and guidance to the wider marketing team, fostering a positive work environment and promoting teamwork and collaboration.
Requirements
  • Tertiary qualification in Marketing or related field.
  • 5+ years' experience in marketing, digital marketing, e-commerce, or similar roles, particularly within a B2B environment.
  • Experience in online product sales with a proven record of driving sales growth.
  • Proven experience in digital marketing, including SEO, Paid Search/SEM, Social (paid and organic), and Affiliate marketing.
  • Strong understanding of Google Analytics.
  • Technical knowledge and understanding of e-commerce platforms and plugins.
  • Demonstrated experience with marketing automation tools and EDM platforms.
  • Confident communication skills and ability to liaise with internal and external stakeholders.
  • Demonstrated leadership capabilities with experience managing a small team.
About Mulpha

Mulpha offers a range of benefits, including hotel and dining discounts, birthday leave, lifestyle platform discounts, salary sacrificing, and career progression opportunities.


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