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Senior Director, Consumer Experience
2 weeks ago
The Senior Manager, Digital Activation role will oversee the adidas Pacific Digital Activation team and drive an integrated digital strategy to deliver seamless consumer experiences across all touchpoints.
Key responsibilities include leading the development of the team, driving CRM, traffic growth, membership loyalty, and email marketing initiatives.
Additionally, the ideal candidate will manage centralized media buying across the Pacific for eCom activities, shape and execute content plans for adidas platforms, and champion innovation and digital thought leadership.
A proven track record in performance marketing and driving measurable growth is essential, as well as strong experience managing agencies and cross-functional partners.
- Leadership Experience: Proven ability to lead and develop high-performing teams, including people management and leadership skills.
- Digital Marketing Expertise: Strong understanding of digital marketing principles, including performance marketing, SEM, paid social, display, and affiliates.
- E-Commerce Knowledge: Familiarity with e-commerce concepts, including site content, conversion programs, and data capture.
- Communication Skills: Excellent written and verbal communication skills, with fluency in English.
