
Chief Communications Strategist
2 weeks ago
A strategic director is required to develop communications strategies in collaboration with internal/external agency partners.
The successful candidate will be responsible for designing actionable plans that bring strategic direction to life in media.
Key responsibilities include:
- Drive the core functions of the strategic discipline: objective & challenge identification, target audience profiling & recommendation development, consumer journey mapping, insight & strategic territory identification, comms architecture design, media platform & principle development, topline media channel selection & orchestration, measurement framework development
- Position yourself as a valued member of the client team across your assigned client portfolio, balanced with the ability to focus on core accountabilities as a specialist resource
- Play an active role in identifying local 'big bet briefs' that present opportunities to deploy our strategic process or the potential for award-worthy work
- Be the champion of the client's target audience; actively delivering to Carat's Pioneering People proposition
Requirements:
- Have a strong understanding of industry and proprietary tools and systems used within dentsu, able to guide junior team members on outcomes they can support
- Integrate and collaborate across an end-to-end response to brief to ensure strategic direction is reflected in tangible campaign outcomes
- Foster positive and productive ways of working with agency peers across assigned clients
- Identify and proactively manage engagement from senior team members across the client portfolio, predominantly for new stakeholder introductions, and tier 1 briefings and responses
- Possess an optimistic attitude, able to positively and proactively contribute to the shape of the discipline, team and agency in a fast-moving industry
Benefits:
Our diverse and inclusive culture enables employees to bring their whole selves to work and be proud of doing so. This is the foundation for great innovation which generates better outcomes for people, partners and communities.
We encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
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