Drive Personalisation Success

2 weeks ago

Melbourne, Victoria, Australia beBeeSpecialist Full time $90,000 - $120,000
Senior Personalisation Specialist

The role involves executing and optimising a personalisation strategy across key channels, including email, SMS, app, web, and in-store.

This specialist will lead a team to ensure that personalised communications are delivered accurately, on time, and in line with the customer engagement strategy to drive satisfaction and commercial impact.

Main Responsibilities:

  • Provide coaching, support, and development to team members to deliver operational excellence.
  • Foster a collaborative, high-performance culture while implementing a continuous improvement mindset across campaign execution processes.
  • Show strong attention to detail, a commitment to quality, and a passion for customer engagement.
  • Execute the personalisation program of work across eDM, SMS, App, Web, and in-store channels.
  • Ensure communications are delivered in a timely, accurate, and personalised manner.
  • Continuously optimise processes and strategies to enhance the effectiveness of the program.
  • Implement a test-learn-optimise approach to continuously enhance program performance.
  • Analyse data and feedback to drive actionable insights and optimise future campaigns.
  • Develop and maintain reporting frameworks to track the success of the personalisation program.
  • Provide regular updates to senior management on key performance metrics and program impact.

About You

  • You have extensive experience in a similar role, specialising in personalization and campaign delivery.
  • Your background preferably includes retail or eCommerce.
  • You've demonstrated experience managing and leading a team of high performing individuals.
  • You're proficient in marketing automation tools, CRM, and customer data platforms.
  • You possess strong project management skills, able to prioritise and manage multiple initiatives in a fast-paced environment.
  • You're highly proficient with MS Office Suite (Excel, PowerPoint, Outlook).
  • You've demonstrated ability to create, present, and communicate business insights and strategies to stakeholders, including senior management.
  • You have strong problem-solving and critical thinking skills, with experience in designing customer journeys and processes based on data insights.
  • You have a customer-first mentality, ensuring all strategies and communications are aligned with customer needs and perspectives.

Key Skills: Personalisation, Campaign Delivery, Marketing Automation, CRM, Customer Data Platforms

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