Paid Media Manager

2 weeks ago


Murarrie, Queensland, Australia Foot Locker Full time
About the Role

We are seeking a highly skilled Paid Media Manager to join our Digital Marketing team at Foot Locker. As a key member of our team, you will be responsible for developing and executing innovative paid media strategies to drive business growth and customer engagement.

Key Responsibilities
  • Media Strategy and Planning
    • Develop and execute comprehensive paid media plans to achieve business objectives
    • Conduct market research and analysis to identify trends and opportunities
    • Collaborate with cross-functional teams to align media strategies with business goals
  • Media Buying and Execution
    • Manage media budgets and negotiate with vendors to secure optimal rates
    • Oversee the creation and deployment of ad campaigns across various channels
    • Monitor and optimize campaign performance to ensure maximum ROI
  • Team Collaboration and Leadership
    • Lead and mentor a team of media specialists to achieve business objectives
    • Collaborate with internal stakeholders to develop and implement marketing strategies
    • Provide guidance and support to ensure team members have the necessary skills and resources to succeed
  • Performance Analysis and Reporting
    • Develop and maintain comprehensive reporting dashboards to track campaign performance
    • Analyze data to identify trends and opportunities for improvement
    • Present findings and recommendations to senior leadership and stakeholders
Requirements
  • Education and Experience
    • Bachelor's degree in Marketing, Business, or related field
    • Minimum 3 years of experience in paid media management, with a focus on digital marketing
  • Skills and Qualifications
    • Proven track record of success in paid media management, with a focus on digital marketing
    • Strong analytical and problem-solving skills, with the ability to interpret complex data
    • Excellent communication and leadership skills, with the ability to collaborate with cross-functional teams
    • Experience with Google Analytics, Adobe Experience Manager, and other marketing automation tools
What We Offer
  • Competitive Salary and Benefits
  • Opportunities for Professional Growth and Development
  • A Collaborative and Dynamic Work Environment

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