Battlefield Franchise Director

4 weeks ago


Sydney, New South Wales, Australia Electronic Arts Full time
About the Role

We are seeking a highly skilled and experienced individual to lead our Battlefield franchise in Asia and Emerging Markets. As the Director of Franchise Strategy, you will be responsible for developing and executing a comprehensive strategy to drive growth and revenue in the region.

Key Responsibilities
  • Develop and implement a franchise strategy that aligns with the company's overall goals and objectives.
  • Lead a team of professionals to achieve player acquisition, engagement, and revenue growth across Asia.
  • Collaborate with cross-functional teams to ensure alignment and consistency in franchise strategy and execution.
  • Partner with local, studio, and central brand teams to develop franchise strategy, define positioning for local markets, and set local publishing goals and plans.
  • Oversee all strategic and operational aspects of the business across local teams.
Requirements
  • 10+ years of experience in publishing, product management, or a similar field with a commerce focus from gaming, entertainment, technology, or consumer products.
  • Experience working with development studios on the creation of hyper-localized content roadmaps and building associated brand marketing plans.
  • Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization.
  • Passionate about games and gaming communities, with a deep understanding of the latest gaming systems and industry trends.
About Electronic Arts

We are a leading global interactive entertainment company that delivers immersive and engaging experiences to millions of players around the world. We value adaptability, resilience, creativity, and curiosity, and offer a comprehensive benefits program that supports physical, emotional, financial, career, and community wellness. We are an equal opportunity employer and welcome applications from diverse candidates.



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