Marketing Strategy Director

5 days ago

Sydney, New South Wales, Australia beBeeBrand Full time $140,000 - $180,000
Job Opportunity:

We are seeking a Marketing Leader to shape our brand's identity and drive customer acquisition.

This role plays a crucial part in overseeing CRM and lifecycle marketing strategies, contributing significantly to the senior leadership team.

You will lead, develop, and implement all marketing and promotional strategies & activities to increase brand awareness and engage the community.

Key Responsibilities:

- Develop innovative brand strategies to strengthen market presence and share.

- Ensure brand consistency across all marketing channels and communications.

- Monitor market trends, research consumer markets, and competitors' activities.

- Collaborate with teams to align branding with product offerings.

Customer Acquisition:

- Design and execute effective multi-channel marketing campaigns to attract new customers.

- Utilise data-driven approaches to identify and target high-value customer segments.

- Collaborate with sales teams to optimise lead generation and conversion processes.

Customer Retention:

- Develop and maintain a comprehensive customer retention strategy.

- Implement loyalty programs, personalised communication, and engagement initiatives.

- Analyse customer feedback and market trends to identify opportunities for service improvement.

- Coordinate with services to ensure a consistent and high-quality customer experience.

CRM and Lifecycle Marketing:

- Oversee the CRM system, ensuring effective use for marketing initiatives and data collection.

- Develop lifecycle marketing strategies to enhance customer engagement and maximise lifetime value.

- Segment customer base effectively for targeted marketing activities.

- Measure and report on the effectiveness of CRM and lifecycle marketing initiatives.

Leadership and Team Management:

- Lead and inspire a diverse marketing team to achieve outstanding results.

- Set clear team goals, delegate tasks, and set deadlines.

- Allocate resources efficiently and measure ROI.

- Provide mentoring, guidance, and career development support to team members.

Strategic Contribution to Senior Leadership:

- Act as a key member of the senior leadership team, providing strategic insights and recommendations.

- Collaborate cross-functionally with other departments to align marketing strategies with company goals.

- Report on marketing performance metrics and provide insights to inform strategic decisions.

- Stay abreast of the latest marketing trends and technologies to drive innovation and competitive advantage.

Requirements:

- A relevant qualification in marketing & communications or related field

- Proven experience in developing & implementing organisational marketing & communication strategies with measurable outcomes

- Excellent written & oral communication skills, with the ability to write clearly, concisely & appropriately for specific audiences

- Proven experience in copy editing, writing & proof reading materials for use in print & digital media

- The ability to work effectively under tight deadlines

- An understanding of traditional and emerging marketing channels

- The Ability to think creatively and innovatively

- Professional judgment and discretion that comes from experience in the field

- Analytical skills to forecast and identify trends and challenges

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