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Director of Marketing Strategy and Operations
2 weeks ago
Job Overview
The Marketing Analytics and Operations Director is a pivotal role that drives data-informed marketing strategies and operational excellence. This position requires exceptional leadership skills to build, lead, and manage a high-performing analytics and marketing operations team.
Key Responsibilities:
- Develop comprehensive marketing attribution models and marketing mix modelling to measure campaign effectiveness.
- Analyse marketing performance data to identify trends, optimise campaign efficiency, and provide actionable insights.
- Design and maintain marketing dashboards and reporting systems that provide real-time visibility into campaign performance.
- Manage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes.
Requirements:
- Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.
- Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.
- Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.
- Proven experience building and managing high-performing teams.
