Senior Lifecycle Growth Expert

2 days ago

Australia beBeeMarketing Full time US$90,000 - US$120,000
Global Lifecycle Marketing Professional

We are looking for a skilled Global Lifecycle Marketing Specialist to join our team. The successful candidate will have a strong understanding of CRM channels, including email and app push notifications, and will be able to develop and execute effective lifecycle marketing strategies.

Key Responsibilities:
  • Develop and own regional lifecycle marketing strategies in collaboration with local and global teams.
  • Utilize growth hacking mindset to resolve conversion funnel issues and achieve incremental results.
  • Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns.
  • Implement data-driven optimization based on insights from internal data and external market conditions.
Requirements:
  • Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns.
  • At least 8 years of experience in lifecycle marketing/strategy, preferably in an online industry and in a global remote company.
  • Multichannel marketing expertise, with a focus on product-led growth marketing.
  • In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
  • Knowledge and experiences in using marketing automation platforms/tools.
  • Exceptional logical thinking and data-driven decision-making abilities.
  • Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages are an advantage.
  • Able to work remotely and efficiently with global teams.

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