Creative Lead, Lifecycle

Overview
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, ??, hallo, vítejte Thanks for stopping by. We know job hunting can be a little time-consuming, and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
About the role
We are looking for a Creative Lead for Lifecycle. Someone who combines deep creative craft with performance, and sees every interaction as a chance to tell a meaningful story. Reporting to the Executive Creative Director, you'll be responsible for shaping how Canva shows up across the entire customer journey, from onboarding and feature education to re-engagement and loyalty. Your work will span high-volume email campaigns, in-app messaging, and other lifecycle touchpoints, all crafted to inspire action, spark connection, and deepen engagement. You'll lead a cross-functional team of designers and copywriters, collaborating closely with marketing, product, data, and engineering partners.
Responsibilities
Own the creative development of Canva's lifecycle campaigns, from idea to execution
Deliver bold, personalised campaigns across email, in-app, and beyond
Balance magical thinking with data-driven precision to engage new and returning users
Bring fresh creative approaches while scaling high-volume production
Translate lifecycle marketing goals into clear briefs and standout creative
Elevate how the Canva brand shows up across our lifecycle channels
Partner with stakeholders to shape strategy and drive creative consistency
Lead, mentor, and inspire a multidisciplinary creative team
Create a safe, inclusive, and high-performing team culture
Provide guidance, feedback, and clarity to ensure creative excellence
Bring Canva's brand identity to life through compelling storytelling and craft
Use narrative, design, and messaging to drive instant engagement
Collaborate with data teams to test, learn, and optimize campaign performance
Stay on top of trends and innovations across lifecycle and CRM channels
Qualifications
10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing
Proven success creating effective, high-volume campaigns that balance brand and performance
Experience managing and mentoring creative teams
Deep understanding of customer journeys, audience segmentation, and personalisation
Experience working across channels including email, in-app, and push
A strong portfolio that shows excellence in lifecycle storytelling and creative craft
Conceptual thinker who's also able to execute consistently at scale
Comfortable translating strategy and data into smart, creative ideas
Empathetic leader who builds team culture and creative confidence
Strong communicator and collaborator, comfortable working with technical and non-technical teams
Curious, adaptable, and energised by fast-paced environments
Nice to have
Experience working in SaaS, tech, or growth-focused digital brands
Familiarity with global markets and how to tailor creative by region
Award-winning lifecycle work or creative recognised for performance impact
About the team
Canva is a world-leading design platform that empowers millions of people to design anything and publish anywhere. Our mission is to empower the world to design, and we're looking for a creative leader to help us take our lifecycle growth creative to the next level.
Canva's in-house creative team is on a mission to make Canva the one of the most locally loved brand in the world. We work from concept to creation on world-class creative across brand communications, marketing campaigns, editorial content and production.
We believe in attracting and nurturing world-class talent with a focus on diversity, community, career development, and doing the best work of our lives.
Other information
We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva, so even if you don't feel like your skills quite match what's listed above – we still want to hear from you
Please note that interviews are conducted virtually.
Check out lifeatcanva.com for more info.
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