Strategic B2B Marketing Manager

7 days ago

Melbourne, Victoria, Australia Pulse iD Full time
About Pulse iD

Pulse iD is a pioneering fintech company, revolutionizing the banking experience through cutting-edge AI-powered rewards. We empower banks and financial institutions to deepen customer relationships by offering hyper-personalized offers, merchant-funded rewards programs, and real-time smart pricing. Our end-to-end, modular, and scalable platform delivers omnichannel solutions with bank-grade security. Global financial institutions trust us to turn data and payments into meaningful, tailored customer experiences.

About the Role

We are seeking a dynamic and experienced B2B Marketing Manager to lead the execution of our content strategy and marketing campaigns globally, with a focus on APAC and the Middle East. Reporting directly to the Global Head of Marketing, you will collaborate closely with sales, product, and leadership teams to deliver impactful marketing initiatives across Brand, Product and Sales to drive business results.

Key Responsibilities
  • Content Marketing & Paid Media Campaigns: Develop and manage high-quality, targeted content across all channels (website, blog, email, social media, case studies, videos), to support lead generation and business growth.
  • Product Marketing: Craft compelling product positioning and messaging that resonates with our target audience and sets Pulse iD apart from competitors.
  • Business Development Support: Work closely with sales teams to develop sales collateral (e.g., pitch decks, case studies, one-pagers) that clearly articulate Pulse iD's value proposition.
  • Client Implementation Support: Partner with clients to develop co-branded materials that explain innovative customer experiences powered by Pulse iD.
  • Events Management: Oversee Pulse iD's participation in industry conferences, including event sponsorships, logistics, and PR and promotional strategies.
  • Metrics & Performance Analysis: Track and analyze content and campaign performance metrics, providing insights and making data-driven adjustments to optimize results.
Requirements
  • Minimum 5+ years of B2B marketing experience, ideally in fintech, enterprise technology, or retail banking.
  • Proven ability in content development and writing, turning complex concepts into high-impact content.
  • Expertise in SEO, CRM, and website optimization (CRO) and performance media.
  • Proficiency in marketing tools (Google Ads, LinkedIn Ads, CRM platforms).
  • Versatile marketer, creative problem-solver, and excellent communicator.
  • Organized, detail-oriented, and comfortable managing multiple projects and stakeholders in a fast-paced environment.
  • Team player with a growth mindset, ready to contribute to company goals.
Why Join Us?
  • Be part of a global, fast-growing fintech company with a dynamic and entrepreneurial culture.
  • Work in a friendly, respectful, and innovative environment.
  • Hybrid working model with 3 days in a co-working space in Melbourne.
  • Opportunity to drive impactful marketing initiatives across global markets.

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