B2B Marketing Manager
2 days ago
About Pulse Global Limited
Pulse Global Limited is a leading fintech company that is transforming the banking experience through innovative AI-powered rewards.
We help financial institutions deepen customer relationships by offering personalized offers, merchant-funded rewards programs, and real-time smart pricing.
Our end-to-end, modular, and scalable platform delivers omnichannel solutions with bank-grade security.
Global financial institutions trust us to turn data and payments into meaningful, tailored customer experiences.
About the Role
We are seeking a dynamic and experienced B2B Marketing Manager to lead the execution of our content strategy and marketing campaigns globally.
In this strategic and hands-on role, you will collaborate closely with sales, product, and leadership teams to deliver impactful marketing initiatives across Brand, Product, and Sales to drive business results.
Key Responsibilities
- Content Marketing & Paid Media Campaigns: Create and manage high-quality, targeted content across all channels (website, blog, email, social media, case studies, videos) to support lead generation and business growth.
- Product Marketing: Craft compelling product positioning and messaging that resonates with our target audience and sets Pulse Global Limited apart from competitors.
- Business Development Support: Work closely with sales teams to develop sales collateral (e.g., pitch decks, case studies, one-pagers) that clearly articulate Pulse Global Limited's value proposition.
- Client Implementation Support: Partner with clients to develop co-branded materials that explain innovative customer experiences powered by Pulse Global Limited.
- Events Management: Oversee Pulse Global Limited's participation in industry conferences, including event sponsorships, logistics, and PR and promotional strategies.
- Metrics & Performance Analysis: Track and analyze content and campaign performance metrics, providing insights and making data-driven adjustments to optimize results.
What We're Looking For
- Min 5+ years of B2B marketing experience, ideally in fintech, enterprise technology, or retail banking.
- Proven ability in content development and writing, turning complex concepts into high-impact content.
- Expertise in SEO, CRM, and website optimization (CRO) and performance media.
- Proficiency in marketing tools (Google Ads, LinkedIn Ads, CRM platforms).
- Versatile marketer, creative problem-solver, and excellent communicator.
- Organized, detail-oriented, and comfortable managing multiple projects and stakeholders in a fast-paced environment.
- Team player with a growth mindset, ready to contribute to company goals.
Why Join Us?
- Be part of a global, fast-growing fintech company with a dynamic and entrepreneurial culture.
- Work in a friendly, respectful, and innovative environment.
- Hybrid working model with 3 days in a co-working space in Melbourne.
- Opportunity to drive impactful marketing initiatives across global markets.
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