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Strategic Marketing Manager

2 months ago


Melbourne, Victoria, Australia Healthcare Professionals Group Full time
About the Company

Our client is a leading global provider of veterinary pharmaceuticals, dedicated to enhancing the health of farm and companion animals.

With a global footprint, they are a manufacturer of differentiated, generic animal health pharmaceuticals with leading-edge innovation.

About the Opportunity

This pivotal role offers a unique opportunity to drive the growth and commercialization of their animal health product portfolio.

Key Responsibilities:
  • Strategic Leadership: Develop and execute marketing strategies to commercialize the animal health product range.
  • Pricing and Planning: Create and implement pricing strategies and marketing plans.
  • Budget Management: Oversee and optimize marketing budget, ensuring efficient resource allocation and maximizing ROI.
  • Collaborative Engagement: Coordinate with global teams and in-house marketing to meet strategic goals.
  • Customer Relations: Foster relationships with animal health customers to boost brand loyalty and market presence.
  • NPD Leadership: Lead product launches and develop marketing tools to drive competitive differentiation.
  • Internal Coordination: Partner with sales teams to enhance market positioning and support sales efforts.
Requirements:
  • Proven strategic end-to-end marketing expertise, from concept through execution.
  • New Product Introduction (NPI) and Pricing Strategies.
  • Digital Marketing Proficiency, highly valued.
  • Product Launch Experience, highly advantageous.
  • KPI-focused Campaign Management and content creation.
  • Marketing experience selling direct to veterinarians, highly regarded.
  • Understanding of the animal industry and annual operations, highly regarded.
  • Demonstrated understanding in B2B Relationship Management.
  • Tertiary degree in Marketing, Science, or Agriculture, highly advantageous.
Why this Opportunity is Right for You

This position is ideal for a resilient and driven professional with a strong passion for achieving results within a high-performing national team.

The successful candidate will demonstrate strategic thinking, a solution-oriented approach, and a deep commitment to animal healthcare.

Key attributes include self-motivation, leadership capabilities, and a commercial mindset.

If you are an agile, forward-thinking marketer with a dedication to excellence, we encourage you to apply.