Programmatic Partnerships Manager, Cash App

2 weeks ago

Sydney, New South Wales, Australia Square Full time

Role Overview

Cash App is seeking a Programmatic Partnerships Manager to lead and grow programmatic relationships with high-priority merchants, ad agencies, and holding companies. As a key member of the Commerce team, you will be responsible for driving agency and advertiser relationships to maximize opportunities and ensure alignment with Cash App's business objectives.

Key Responsibilities

  1. Maintain and grow relationships with ad tech partners, including DSPs and their sales teams, as well as programmatic teams at agencies, holding companies, and clients in ANZ.
  2. Drive agency and advertiser relationships in partnership with the affiliate sales team to ensure optimal opportunities with each client.
  3. Develop and implement media and campaign strategies to meet or exceed client KPIs, advising on structure and optimization across various digital channels.
  4. Lead the recommendation of budget optimization across programmatic and digital media placements to deliver positive return on marketing spend.
  5. Contribute to the development and testing of new audience segments, ensuring documented results.
  6. Collaborate with the Ad Operations and Partnerships team to ensure campaign success and client satisfaction.
  7. Provide expertise on programmatic, retail media, and navigating complex advertising landscapes.

Requirements

  1. 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.
  2. Deep knowledge of the advertising agency landscape, Demand Side Platforms, and identity resolution tech.
  3. Experience with omnichannel advertising ecosystems and ad tech landscapes.
  4. Hands-on executional experience in at least one DSP platform.
  5. Comprehensive knowledge of programmatic buying, audience creation, campaign management, and in-dash optimization techniques.

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