Programmatic Partnerships Manager, Cash App

12 hours ago

Sydney, New South Wales, Australia Square Full time
Programmatic Partnerships Manager

At Square, we're building a more inclusive economy where our customers have equal access to opportunity. As a Programmatic Partnerships Manager, you'll play a critical role in driving our programmatic advertising business forward in the ANZ region.

Key Responsibilities
  • Maintain and grow relationships with our ad tech partners, including DSPs and their sales teams, as well as programmatic teams at agencies, holding companies, and clients in ANZ.
  • Drive agency and advertiser relationships in partnership with our affiliate sales team to ensure we're maximizing our opportunity with each client.
  • Develop media and campaign strategies, as well as advise on the structure of programmatic and/or digital media campaigns across various digital channels to meet or exceed client KPIs.
  • Lead the recommendation of budget optimization across programmatic and digital media placements to deliver positive return on marketing spend.
  • Contribute to the development and testing of new audience segments, ensuring documented results.
  • Be comfortable working in a fast-paced and dynamic environment, supporting new products and businesses.
  • Creatively problem-solve and drive cross-team collaboration and knowledge gathering to ensure campaign success and client satisfaction.
  • Be part of the Ad Operations and Partnerships team and report to the Head of Programmatic Partnerships.
  • Have a passion for programmatic, retail media, and navigating an increasingly complex advertising landscape.
  • Support the creation of client business reviews, RFPs, and RFIs, and be the go-to person for all things programmatic for internal stakeholders and external partners and clients in ANZ.
  • Work with our business operations, finance, partnerships, and sales teams to surface new insights and opportunities for the business.
Requirements
  • 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.
  • Deep knowledge of the advertising agency landscape, Demand Side Platforms, and identity resolution tech.
  • Experience with, and understanding of, omnichannel advertising ecosystem and the ad tech landscape that helps to power it.
  • Hands-on keyboard executional experience in at least one DSP platform.
  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management, and in-dash optimization techniques.
  • Strong understanding of 3rd party tracking, serving, and attribution technologies.
About Square

Square is a global technology company with a focus on financial services. We build tools to help more people access the economy. Our products include Square, Cash App, Spiral, TIDAL, and TBD. We're committed to building a more inclusive economy where our customers have equal access to opportunity.

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