Digital Marketing Specialist

4 days ago

Wollongong City Council, Australia Illawarra Mercury Full time
Overview

This full-time, onsite role in Wollongong involves leading SEO and Google Ads strategies to drive organic growth, online sales, and campaign performance for a top Australian website. You'll collaborate with a skilled team to optimise content, user experience, and analytics while staying ahead of digital trends and search engine updates.

Client Details

This Australian company operates in the lifestyle and accessories space, offering products designed for both everyday use and active environments. With a presence across multiple sales channels, it focuses on delivering practical, stylish solutions that balance performance with visual appeal. The business is known for its commitment to quality and customer satisfaction, serving a broad audience through retail and wholesale avenues.

DescriptionSEO Strategy & Execution
  • Design and implement robust SEO strategies to drive organic traffic, improve search rankings, and boost conversions
  • Identify and pursue high-value content opportunities to support long-term SEO growth
  • Continuously monitor, test, and refine SEO tactics to align with evolving search engine algorithms
  • Conduct in-depth keyword research and audience segmentation to uncover growth potential
  • Collaborate with content creators to develop SEO-driven articles, videos, and AI-powered tools
  • Strengthen domain authority through strategic link-building and outreach campaigns
  • Benchmark against competitors by analysing their SEO performance, content, and backlink profiles
  • Track and report on key SEO metrics including organic traffic, CTR, keyword rankings, and conversion rates
Google Ads Management
  • Develop and manage high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTube
  • Write persuasive ad copy and design visually engaging creatives tailored to target audiences
  • Implement smart bidding strategies to maximise ROI and campaign efficiency
  • Monitor campaign performance and make data-driven optimisation's
  • Set up and manage conversion tracking (form submissions, add-to-cart, purchases) using Google Tag Manager
  • Analyse KPIs such as CPA, ROAS, CTR, and Quality Score to evaluate campaign success
  • Forecast performance and provide regular progress updates to stakeholders
Cross-Functional Collaboration & UX Optimization
  • Work closely with internal teams to build and optimise landing pages for better user experience and conversion
  • Support the creation of educational and promotional content that drives engagement and sales
Technical Skills & Tools
  • Proficiency in Google Ads, Google Analytics, Google Tag Manager, and Google Search Console
  • Strong understanding of ecommerce platforms including Shopify, Amazon, and eBay
  • Skilled in graphic design tools such as Canva and Adobe Creative Suite
  • Up-to-date knowledge of digital marketing trends, SEO best practices, and Google algorithm updates
Profile
  • Degree-qualified in Marketing or a related field
  • 2-5 years of hands-on experience in SEO and digital advertising
  • Analytical mindset with a passion for data and performance insights
  • Detail-oriented, accountable, and self-motivated
  • Excellent communicator with strong writing and verbal skills
  • Proven track record of growing and optimising websites through SEO
  • A creative thinker who blends technical expertise with strategic vision
  • A collaborative team player who thrives in a fast-paced environment
Job Offer
  • Competitive salary package
  • Supportive team culture within a small-sized organisation
  • Opportunities to work on innovative projects
  • Professional development

If you're ready to take on an exciting role as a Digital Marketing Specialist and make a difference in the life science sector, apply now to join this innovative team

To apply online please click the "Apply" button below. For a confidential discussion about this role please contact Amber Basketfield +61282218***.


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