Digital Marketing Professional

2 days ago

Wollongong, New South Wales, Australia beBeeDigitalMarketing Full time $60,000 - $90,000
Senior Digital Marketing Specialist

We are seeking a seasoned Senior Digital Marketing Specialist to spearhead our multi-channel strategy and drive performance across a diverse portfolio of clients.

  • Digital Strategy: Develop and execute comprehensive digital marketing strategies aligned with client goals, encompassing SEO, paid advertising, content, social media, and automation initiatives.
  • SEO Leadership: Lead the implementation of technical, on-page, and off-page SEO strategies across client accounts, ensuring optimal search engine rankings.
  • Paid Advertising: Plan, produce, and implement strategic paid Google Ad & Social Media campaigns to maximize ROI and drive conversions.
  • Campaign Management: Oversee digital campaign execution, timelines, and reporting, guaranteeing quality assurance across deliverables.
  • Social Media: Plan, produce, and implement organic content strategies and comprehensive digital content calendars for various social media channels that align with client brand values and campaign objectives.
  • Copywriting: Craft compelling, engaging copy across blogs, websites, landing pages, ads, email, and social media, maintaining consistency across tone, messaging, and brand voice.
  • Content Creation: Ideate and create high-quality written and visual content that drives engagement and fosters growth across all digital channels.
  • Data & Reporting: Analyze campaign performance across key metrics and channels, delivering actionable insights and strategic recommendations to clients and internal teams.
  • CRO Support: Collaborate with the Senior Strategist to support conversion rate optimization and funnel development initiatives, driving business growth.
  • Cross-Team Collaboration: Work closely with cross-functional specialists, including Developers, Designers, and external contractors, to ensure seamless project execution.

Required Skills & Qualifications:

  • Strategic thinking with strong hands-on execution ability
  • Deep expertise and hands-on experience across SEO, Google Ads, social media, email marketing, and funnel optimization
  • Strong understanding of CRO, UX, and customer journey design
  • Advanced short-form, long-form, and direct response copywriting skills
  • Strong creative judgment and brand tone management
  • Data-driven with high attention to detail and reporting accuracy
  • Highly organized, proactive, and able to manage multiple accounts and timelines
  • Strong ability to work autonomously with minimal direction as well as be a team player.

Key Platform Knowledge:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • SEMRUSH
  • Meta Business Suite
  • MailChimp, Klaviyo or similar.
  • WordPress, Shopify, Webflow
  • ChatGPT
  • Adobe Creative Cloud (Bonus)
  • Heat Mapping Tools (Bonus)

Experience / Qualifications:

  • Minimum 5 years experience in a similar digital marketing role
  • Relevant tertiary qualification in Marketing, Digital Media, or related field
  • Strong experience managing clients and delivering full-funnel strategy and execution
  • Proven experience of results, particularly in SEO, Google ads, social media, and content marketing.
  • Bonus: Experience working in a boutique or high-autonomy agency environment

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