Innovative Connections Builder

6 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $98,942 - $118,454

Disruptor and Strategist

We're seeking a talented individual who shares our passion for ideas and bringing them to life in diverse spaces and places.

This role is perfect for someone with a solid background in comms and connections strategy, looking to explore brand and creative strategy further.

The Task at Hand:

  • Connections Strategy:
    • Bring consumer insights and behaviours to life through visualised consumer journey maps.
    • Provide insights and initiatives to connect with consumers throughout their journey.
    • Build insightful connections strategies and bring innovative thinking to creative strategy and teams.
  • Research and Data:
    • Interpret and visualise data meaningfully for colleagues and presentations.
    • Develop a point of view on post-campaign performance reporting and results.
  • Social and Digital Expertise:
    • Understand the evolving social and digital landscape, including opportunities on Meta, Google platforms, TikTok, AI, and gaming.
  • Brand Strategy Development:
    • Support the development of disruptive brand and campaign strategies to drive business growth and cultural impact.
  • Cultural Insights:
    • Stay ahead of cultural trends and consumer behaviours, identifying opportunities for culturally relevant campaigns.
  • Thought Leadership:
    • Contribute to industry discussions and publications, positioning ourselves as leaders in innovation and creativity.

What You'll Bring to This Role:

  • A solid understanding of comms and connections strategy.
  • Comfort with numbers and details.
  • Both analytical and creative thinking.
  • Keen awareness of cultural trends and their impact on consumer behaviour.
  • A good understanding of paid, owned, and earned channels, including social, search, programmatic, partnerships, SEO, and traditional media.

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