Marketing Development Specialist
3 weeks ago
Easygo is a prominent service provider to renowned brands within the iGaming industry, including Stake.com, Kick.com, and Twist Gaming. As a leading player in the market, we are committed to delivering exceptional experiences to our clients and their communities.
We are seeking a highly skilled Marketing Development Specialist to join our team in Melbourne. This exciting opportunity will enable you to maximise growth and customer retention through implementing strategies and communications that enhance user experience and stages of the player lifecycle.
About the RoleThis role offers a unique chance to contribute to our company's vision to launch into new markets, focusing on retention marketing and developing optimal plans for campaign delivery. You will work closely with our content and marketing teams to ensure seamless communication and collaboration.
As a Marketing Development Specialist, your key responsibilities will include:
- Coordinating Indian-Market based communication and content to enhance user experience and stages of the player lifecycle.
- Developing and recommending optimal plans for campaign delivery, including campaign format and platform, to grow profitability.
- Enhancing player lifetime value, reducing churn, and implementing relevant CRM strategy in the Chinese market.
- Collaborating with the content and marketing teams to achieve common goals.
- Working closely with the acquisition team to maximise campaign growth in the Chinese market and company vision.
To succeed in this role, you will need:
- Strong knowledge of retention marketing principles.
- Able to work collaboratively with colleagues across departments.
- An eye for detail to enhance customer experience through top-line communication.
- Fluency in English and Hindi, both written and spoken.
- Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
Familiarity with EDM & other CRM marketing tools is desirable, as well as gambling and sports knowledge. Bonus points if you also have proficiency with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira, and Intercom.
What We OfferWe provide a dynamic work environment with opportunities for growth and development. Our benefits package includes:
- EAP access for you and your family.
- Access to over 9,000 courses across our Learning and Development Platform.
- Paid volunteer day.
- Daily catered breakfast.
- Massage Wednesdays.
- Team lunches and happy hour in the office from 4 pm on Fridays.
- Fun office environment with pool tables, table tennis, and all your favourite gaming consoles.
- Help yourself drinks fridges and snack shelves.
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