Strategic Product Marketing Professional

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $130,000
Product Marketing Specialist

We are looking for a skilled Product Marketing Specialist to bring our products to life in the market. This individual will ensure products are launched effectively and resonate with customers, driving awareness, adoption, and growth through smart go-to-market strategies.

This role requires strong communication, writing, presenting, and collaboration across teams; being a proactive planner and team player is essential. The ideal candidate will have direct product marketing experience with a track record of growth in technology companies and the ability to influence cross-functional teams without formal authority.

The responsibilities of this role include developing positioning and messaging that clearly communicates how our products solve audience challenges, producing collateral outlining product features in terms of real customer benefits and workflow improvements, collaborating with Product, Engineering, and customer-facing teams to share insights and understand customer challenges, conducting competitive analysis to highlight differentiators and maintain comparison tools, interviewing customers and prospects to understand workflows and pain points, building and maintaining detailed audience personas from research and behavioral insights, planning and executing product launches addressing market needs and aligning with company goals, working with Product to define and refine pricing and packaging based on segments and value perception, creating materials that support the buying process and highlight product fit, leading customer marketing to turn satisfied users into brand advocates, crafting clear product messaging that connects customer challenges with product solutions, translating features into benefits aligned with real customer workflows, and collaborating with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.

  • Craft clear product messaging that connects customer challenges with product solutions.
  • Translate features into benefits aligned with real customer workflows.
  • Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.
  • Create sales enablement materials such as playbooks, pitch decks, and battle cards.
  • Plan and execute go-to-market campaigns for new product and feature launches.
  • Interview customers and conduct research to build detailed personas and understand workflows.
  • Track competitors and update comparisons to position us effectively.
  • Write and produce content such as product overviews, videos, and webinars.
  • Develop and refine pricing and packaging using customer and market insights.
  • Showcase customer success stories to demonstrate value and drive engagement.

This is an exciting opportunity to work on a product with social-good impact and be part of a fast-growth Australian-owned company that values innovation and personal development. If you are a motivated and experienced Product Marketing Specialist looking for a new challenge, please apply.

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