Category Strategist

2 weeks ago


Melbourne, Victoria, Australia Asahi Beverages Full time

About the Role

The Category Manager will be responsible for developing and implementing category strategies across CUB, working closely with internal functions and external customers to drive growth and innovation.

Key Responsibilities:

  • Partner with Marketing, Trade Marketing, and Sales to ensure category insights and strategy are at the heart of decision-making.
  • Develop and lead key projects to solve strategic category problems, working closely with cross-functional teams.
  • Initiate and develop Joint Business Plans, category reviews, and NPD engagement decks to drive business growth.
  • Create and deliver category sell stories to external customers, linking internal initiatives to external category growth opportunities.

About You:

  • Extensive experience in Category and/or Account Management, with a strong track record of driving business growth.
  • FMCG experience with major accounts, with a deep understanding of the Australian market.
  • Ability to influence internally and externally, with strong communication and presentation skills.
  • Scan/Shopper Data analytics experience, with a strong understanding of Quantium and Summit.

About Asahi Beverages

Asahi Beverages is a leading multi-beverage organisation with a rich history and a strong presence in the Australian market. We offer a range of benefits, including product discounts, flexible work arrangements, health and wellness programs, and learning and development opportunities.


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